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Montreal Capital

MONTREAL
CAPITAL

Building a digital growth ecosystem for a private real estate lender

Digital Strategy · Web & UX · Content & SEO/AEO · Investor Experience

OVERVIEW

Transformed a static web presence into an integrated digital ecosystem spanning brand positioning, content, search growth, lead generation and investor self-service.

+51%

organic CTR YoY
2025 vs. 2026

20.6 -> 9.2

average search position
2025 vs. 2026

~5hrs/week

workload reduced through

investor portal

DIGITAL ECOSYSTEM

WEB EXPERIENCE

Rebuilt the public-facing experience to sharpen positioning, simplify complex financing options and create a clearer path from discovery to qualified inquiry.

Homepage Positioning

Clear value proposition built around speed, flexibility and access to capital.

CONTENT, SEO/AEO & DISCOVERY

Built a search-led content ecosystem designed to capture high-intent demand, strengthen topical authority and improve discovery across search and AI platforms.

Blog Hub

Created a scalable hub for search-led educational content.

INVESTOR EXPERIENCE

Designed and built a secure self-service investor experience that centralizes active investments, documentation and participation in new opportunities while reducing manual administration.

Investor Property Dashboard

Centralizes active investments, participation amounts, available capital and key deal terms in one dashboard.

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